Designer Shell Rummel has been a successful and established presence in the fine art, wedding and stationery markets for nearly 20 years. Passionate about designing beautiful products that honor her distinctive design aesthetic, Shell's focus is on building brand presence within home decor markets which includes working with world class licensing partners in bedding, bath textiles, rugs, tabletop, accessories and fabric by the yard.
The hallmarks of the brand are tranquil, sophisticated and gracefully fluid art and design, unified by her signature painterly style. Watercolors are the preferred medium for this award-winning artist, and the unpredictability of painting with water often results in surprising variations and subtle imperfections, which make Shell's patterns so beautifully unique. There is an inherently organic, natural quality as well as a softly refined feel to Shell's designs. Her livable collections are both comfortable and contemporary at the same time.
Shell's work is a direct reflection of what catches her eye and she strives to honor the lines, layers, textures and colors of all that inspires her. Says Shell, "My artistic creation involves engaging all the sense and my fine art and design are the purest essence of me. I strive for the artist's hand to be felt in all I create."